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Start with WHY


It's a question often asked, but the response is seldom satisfactory or complete. People generally prefer to answer easier questions, like 'what?' or 'how?'

We all know what we do, and how we do it. But can we articulate why?

The important of asking, and answering, 'why?' was brought into sharp focus recently when we watched Simon Sinek's TED talk "Start with WHY" [link below]. It's a central question for any social enterprise. Answering 'why' comunicates to the rest of the world what's important about the social work, and what the vision is behind the project.

Why do we do what we do? Why is this important? Why should Eat United Nicaragua exist?

It's not easy to give an answer that fully captures the 'why'. But the most important thing is to keep asking these questions, to keep re-questioning and re-defining our answers; to engage in a cycle of analysis that always starts with WHY. If you start with why, then the 'how' and the 'what' fall into place. If you start with why, then you attract people who believe what you believe.

Check out our WHY, and let us know what you think.!why/cran

Do you believe what we believe?

Watch Simon Sinek's TED talk here:

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